Investment banker turned beautypreneur, Ms. Doyinsola Afolabi is the founder of DIDI BEAUTY CO. She was born and raised in Nigeria and graduated top of her class studying Finance. Doyinsola considers her makeup journey a beautiful one as she was introduced to makeup by her father who found delight in buying makeup products for her mother. This ignited her passion for makeup and being a lover of beauty herself, she became a makeup artist.
During her career as a makeup artist, she had the opportunity of trying many beauty products from around the world. However, she realized that despite the abundant and diverse beauty scene, many existing products were ill-suited for women of color. She also observed the inaccessibility of beauty products due to financial status, and age. This inspired her passion to bridge the gap and improve the beauty industry.
Doyinsola believes makeup is for everyone irrespective of race, status, culture, age, or religion and continues to push limitations to provide high-quality yet affordable makeup products. Her knowledge in finance and makeup, coupled with her entrepreneurial skills has helped her scale through the hurdles associated with building the brand. DIDI BEAUTY CO. is a direct reflection of Doyinsola's hard work and determination. Her brand has been very supportive of makeup enthusiasts and makeup artists. She connects with her customers on social media often, determined to be in touch and address evolving needs.
She has collaborated with many beauty professionals to impact over 5,000 women in the beauty industry by providing make-up products, holding and sponsoring make-up classes. Ms. Doyinsola Afolabi won the prize of beauty in The Future Awards Africa 2020 and is popularly known in the beauty industry for her excellence, innovation, impact, and inclusiveness.